B 250 Lesson 12 Weekly Reflection

This week, we discussed Google Analytics and link building in class.

Link building seems like an “interesting” topic. I’ve read about lots of options for how to do this this week. But I feel like your options for link building basically boil down to the following:

  1. Create great content people will want to link to
  2. Contact people and beg for links
  3. Resort to underhanded means like automated link programs

But really #2 only works if #1 is reasonably in place. So your options are either legitimately creating great content that deserves links and high SERP rankings, or cheating the system. Everything else seems like a variation on one of those.

I’m a little astonished how many people flagrantly endorse and advertise #3.