B 250 Lesson 8 Weekly Reflection
This week, keyword quality and Google Analytics were the names of the game. We talked about increasing a keyword’s Google quality score by increasing CTR, ad relevance, and landing page quality. And my site now has Google Analytics set up and linked with AdWords.
One surprise we didn’t talk about in class was the need for a privacy policy. This wasn’t quite a surprise to me, actually. But I did expect it would have come up in class, since it’s a major chore associated with using cookies, and one required by law, or at least industry self-regulatory agencies.
The legal aspect of businesses is turning out to be the biggest pain in this class. If I ever start a real business, I’m probably not going to do so unless I have plenty of access to good legal counsel.
Fortunately, my business for this class is based on Google AdSense, which permits participation by both businesses and individuals. So it looks like my business model will not even require being a business! And I know how to obey the law as an individual.