B 250 Lesson 9 Weekly Reflection
This week, we covered Return On Investment (ROI), linking AdWords and Google Analytics to track conversions, and optimizing our ad campaign.
Coming up with a conversion for my site was a bit tricky. I want to increase readership for my blog (other one), and so tracking when multiple pages have been viewed or when a certain amount of time has been spent on a page sounded best to me. But apparently the only things I can measure as a conversion is when people visit a certain page or click a certain link. So I had to come up with a workaround that felt second-rate.
Now that my AdWords ad campaign had some data, I was able to weed through my ads and keywords a bit. I realized I had a lot of duplicate keywords among ad groups, which isn’t good, given how the system is set up. I also performed some other tweaks.